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Actionable insights on life, leadership & everything in-between.

Miscellaneous Ife Shoola Miscellaneous Ife Shoola

Sunk Costs and Opportunity Costs

Both sunk costs and opportunity costs are part of everyday life, and not just in an economics class. They influence decision-making and, sometimes, explain our actions, such as why it is difficult to quit a job even when one hates it or why it is so hard to part with our old clothes even when they don't fit anymore.

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Miscellaneous Ife Shoola Miscellaneous Ife Shoola

2022 Recap & Review

If I were to give 2022 a theme, I'd call it "Surprised by Joy!" In reflecting on 2022, unexpected moments of joy emerged, teaching the value of adaptability in goal-setting and life's journey.

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